PLAYING FIELDS
Discovery, Development, Promotion
- Full-cycle talent management of professional male and female athletes, from Brand marketing to sponsorship and endorsement contract negotiations.
- Engaging sponsors to support (by providing training, sourcing equipment, covering tournament preparation and participation expenses) budding amateur male and female athletes.
- Promoting sport recognition by engaging the general public, government and private sports authorities, corporate sponsors, NGOs and other sports related companies and resources.
building sports culture
The key objective at a local level is to tackle the general inactivity and sedentary lifestyle in Pakistan by engaging 60% of Pakistan population, who according to conservative estimates, are not engaged in any type of sports. VLead’s focus will be on:
- Promoting sporting activities in the youth group by arranging inter and intra-school competitions, provincial and national games.
- Encouraging sports participation by partnering with sponsors and educational institutions (schools, colleges and universities) to provide financial assistance and sports scholarships to talented sports men and women.
revival and diffusion of sports
- Promoting Sports-based programs to help at risk youth by boosting self esteem, confidence and reducing stress.
- Using sports as a tool for social and community cohesion and violence prevention
- Help youth learn teamwork, cohesion and leadership while eliminating non-value added idle/ down time.
- Use the power of sports to empower children to overcome the effects of poverty and violence in disadvantaged and conflict-affected communities
- Engaging all sections of the community and breaking down barriers between them by organizing cross community sporting events and competitions.
recognizing sports stars
With 35 per cent of the population aged 15 or under, Pakistan has one of the world’s largest youth bulges, it’s imperative to focus on the youth and to provide them inspirational role models.
- Generating awareness of our rising sport stars to make them into super stars. Inspirational figures which the entire nation, especially the youth, can look up to.
- Organizing local and international events to recognize and acknowledge individuals who have performed in or served sports in Pakistan
- Bringing national heroes face to face with young people and young adults through ‘Vlead Pep talk’ sessions.
driving women sports
With 51 % of population of Pakistan is of women but ironically we are unable to develop women players into performing athletes with the exception of few (MORE).
- VLead has the motto of equal promotion and opportunities for female athletes so that they are able to represent the country at all levels all around the world.
- For this purpose VLead initially tends to go for a talent hunt programme in different sports and on the basis of that the selected players will be sponsored for further training and exposures.
At VLead, we believe that Sports is the most common language of the world. It transcends all boundaries of color, race, nation and religion.
CONTACT INFO
A9, Murree Heights, Block 13C,
Main University Road,
Gulshan-e-Iqbal,
Karachi, Pakistan
Phone:+92-0213-4987634
email: contact@vleadpk.com